Button Masala

Button Masala, invented in 2009 by Anuj Sharma, is an innovative joinery system that transforms clothing into versatile, multi-style garments simply by shifting buttons—allowing one dress to become many without cutting or stitching (except at the hem). Designed for flexibility and sustainability, the fabric can always be restored to its original form, and its one-size-fits-most approach makes it easy to adjust for different body types. Rooted in the idea of design democracy, Button Masala has empowered over 40,000 people since its inception, making fashion more accessible, adaptable, and creative.